Voice Technologies is an award-winning, employee-owned software provider based in Paisley (near Glasgow) and Sheffield in the UK. CEO James McPherson explains how they have worked with Designtastic:
Marketing is an essential business function, connecting us with our key markets, but it’s not a skill-set that we possess within the
Voice Technologies team. Having said that, since we started working with Designtastic, Fiona and Graeme have effectively become part of the company, taking care of all our marketing requirements, from digital and branding, to PR and print. Fiona plays a crucial role in our weekly sales process, using her marketing expertise to help drive sales. The weekly catch-up and review of work in progress allows for strategic planning, and provides a direct marketing extension to our internal resource.
Right from the outset Designtastic were keen to understand our industry and learn what we do as a business, so that we could target our marketing messages more effectively. The team are happy to challenge us and test out new ideas with us, as well as helping us to seek new marketing opportunities.
Outsourcing this work has been a real step-change for us, as well as a revelation. Designtastic have guided us towards extrapolating the stories from our sales, project and development teams, as well as our amazing customers, and transforming these into a whole range of marketing tools. From video blogs and website content, to customer case studies and LinkedIn posts, the whole package has been transformational for our business.
Designtastic have revolutionised our online and social media presence, as well as our internal and external communications. To this end they have been involved in editing our case studies, tightening up our product work sheets, and providing design guidance on our software platforms. We have been particularly impressed with their re-design of our website, to provide clear and concise information from the landing page right through to the detailed product pages. They also ensure that our ‘News’ pages are current and updated with latest stories and knowledge sharing.
Designtastic have also assisted us in running two very successful user conferences, with several more planned for the future.
Designtastic offer a thoroughly professional service, and I would highly recommend them to anyone looking for marketing, design and PR support.
“Designtastic continually surpass our expectations and deliver high-quality work with great attention to detail. With their sage advice and constructive input they are very much part of our team.”
Linzi Punton, Head of Global Marketing and Communications, Sparrows Group
“Designtastic helps us to drive sales using their marketing and PR expertise. We trust them to manage our brand and reputation and what sets them apart is their ability to act as part of our company, consistently being proactive as well as creative.”
Stefano Malagodi, Managing Director, Innovo Engineering & Construction