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Case studies

Design for guidance document. Offering oil and gas industry professionals real, actionable advice to prevent major accidents happening.

The brief

Process safety software and consultancy firm Salus Technical analysed 147 letters sent by the UK Health & Safety Executive (HSE) to oil and gas duty holders in 2019. We were asked to design a “quality document” to share the results of this analysis so that the industry could address the issues raised and prevent major accidents happening in the future. Our task was to create standout visuals that would connect with oil and gas industry professionals.

Our solution

We created a layout using on-brand typography, colour, and graphics to guide the reader’s attention and enhance readability. The 48 page design uses a simple flat illustration style for eye-catching infographics created to resonate with the target audience and complement the content. As work progressed, we continuously reviewed the text, verifying information, and double-checking the design elements to ensure consistency.

The finished document, titled How offshore inspection scores reveal major accident prevention measures, was made available, free of charge, in hard copy and as a downloadable pdf. We also created a free checklist download to help industry professionals action the findings in the guidance document.

The results

How offshore inspection scores reveal major accident prevention measures has been downloaded almost 3,000 times, and has been reprinted three times, since its launch in January 2023. It can be downloaded free at https://salus-technical.com/hs...

For their work on the document, Salus Technical won the Offshore Safety Awards Sharing and Learning Award 2023, jointly organised by Offshore Energies UK and Step Change in Safety.

48

pages

3,000

downloads and counting…