Website design. New website reflects growth for Sparrows Group.
Sparrows Group required a complete website redesign to reflect their growth and demonstrate the part they are playing in the global energy transition. As part of our ongoing work with the company, we were tasked with creating a fully responsive solution backed by a user-friendly Content Management System (CMS).
Working closely with the Sparrows in-house marketing and communications team, we began by improving the overall site architecture and navigation for easier browsing and a content-driven experience. This meant restructuring the site and altering its tone to cover Sparrows’ key markets, namely industrial, offshore energy and renewables.
The new design includes large, uncrowded photos with plenty of space to balance the volume of text with industry-specific visuals. The entire site features significantly improved regional content with enhanced case study and training course booking options. The website is now a more powerful asset for showcasing Sparrows’ global capabilities and services.
The fully responsive solution was built with Craft, a flexible, intuitive CMS. We provided full training and support so the team at Sparrows were confident about managing the site with the CMS and have back-up should they need it.
Sparrows’ website is both visually striking, easy to navigate for the user and simple for the in-house marketing and communications team to regularly update. Crucially, the site includes tools to capture visitor details for conversion into leads.
The improved user experience achieves its important goal: making it quick and easy for visitors to find exactly what they need.