Website design. New website improves online presence for KCA Deutag.
KCA Deutag’s (KCAD’s) website required an improved user experience and the content was in need of a refresh to effectively demonstrate the organisation’s commitment to sustainability, technology advancement and innovation.
After winning a creative pitch to design and develop a new site, Designtastic had just nine weeks to design, build and launch a new site in time for KCAD’s first Group Leadership Summit.
Working closely with KCAD’s in-house marketing and communications team, we pinned down a new site map and designed a completely new UI (user interface) that prioritises the UX (user experience) for both desktop and mobile users.
The new design incorporates a Blue Gradient layout element, part of KCAD’s brand persona that symbolises its vision for a greener and more sustainable future.
A key part of the new UI are interactive features such as a clickable location map and a rig fleet database which our tech team incorporated. Their know-how also made integration with KCAD’s career portal possible, allowing users to search job vacancies for any of the company’s locations worldwide.
With a tight schedule and hard deadline, we kept the project on-track throughout the site build. Our client had access to a development site where they could see the site taking shape in real-time and we held weekly updates with their team.
The fully responsive (mobile and desktop friendly) website was built with Craft, a scalable and intuitive CMS (content management system). We provided full training and support so the team at KCAD were confident about managing the site with the CMS and have back-up from Designtastic should they need it.
The site successfully launched at the first ever KCA Deutag Group Leadership Summit, aligning with the business as it is today. It is both visually striking, easy to navigate for the user and simple for the in-house marketing and communications team to update regularly.
The improved user experience achieves its important goal: making it quick and easy for visitors to find exactly what they need resulting in a positive experience of the KCAD brand.