Leading-edge brand management and support. Sparrows Group is a global provider of engineered products and services to the oil and gas, renewables and industrial sectors. Sparrows Head of Global Marketing and Communications, Kathryn MacKenzie, gives a flavour of our working relationship.
I have worked with Fiona and Graeme for the past six years which is testimony to the trust and value I place in them. Design Director, Graeme Leslie, provides us with visual branding support of the highest calibre, and is very much an extension of our internal marketing and communications team.
We work with Designtastic on a retained basis and have weekly meetings with Graeme. From designing our internal staff newsletter and our intranet, to our marketing literature and images for social media platforms, Graeme takes care of everything related to our visual brand. With his great attention to detail, Graeme has honed and refined our branding, ensuring it is as consistent as it is engaging, across the spectrum of marketing tools. One example of this would be the Sparrows logo. Despite it pre-dating our relationship with Designtastic, Graeme has nonetheless worked his magic to formalise it and make it much more user-friendly for us.
Here at Sparrows we greatly value Graeme’s independent opinion, and his input is always insightful and constructive. We also feel that Graeme treats us as a priority, and always delivers a high-quality, speedy turnaround on projects. As a result, Designtastic are very much part of the team.