B2B website tips: 6 best practices for B2B web design. By Fiona Sands, Designtastic
In today’s fiercely competitive B2B marketing landscape, a strong website can be your gateway to not only digital success, but success across the board. And aesthetics aren’t the only thing that matters; you need to create a user experience that’s both authentic and drives conversions. Whether you’re revamping your existing website, or you’re starting from scratch, read on for some B2B website tips.
1. B2B website tips: don’t skip the blueprint
Taking the time to meticulously plan out your website can significantly streamline the build process. The first steps would be to define the purpose of your website, as well as the goals, and the target audience. Check out what your main competitors are doing- and what they’re not doing.
Before the actual build begins, make sure you’ve created a sitemap. This will be a visual representation of the structure of your website, and will allow you to outline the hierarchy of your pages. This, along with wireframes (visual representations of the website’s functionality), will save you time in the long run by minimising the need for revisions.
By investing time in planning instead of leaping right into the development stage, you’ll be making both design and development a far smoother process.
2. B2B website tips: prioritise UX
Much like with B2C web design, prioritising the user experience of your B2B website is crucial. It needs to be easy for users to find what they’re looking for. If a prospect is ready to convert, you don’t want to be losing them at the very last touchpoint purely because your website is hard to navigate. Streamline navigation, use clear calls-to-action (CTAs), and create intuitive forms to simplify the user journey.
3. Decide on your Content Management System (CMS)
One of the most crucial B2B website tips is to decide early on who’s going to be managing the site. As with any project, having a designated person in charge of site management ensures accountability and coordination. It’s vital to have a clear point of contact for all tasks and updates related to the website.
It’s also important to choose which Content Management System (CMS) you’re going to be using to manage the site. A well-functioning CMS will allow for easy content creation, editing, & publishing, and will provide your team with the tools they need to keep the website up to date. Craft CMS, for example, offers a wide range of benefits to both developers and designers.
4. B2B website tips: drive your site’s performance with data
Regularly analysing site statistics, user behaviour, and performance metrics will allow you to make informed alterations and optimise the site’s performance. By following the data, businesses can more easily identify areas that need improvement, and implement changes that align with user preferences. This will ultimately lead to a more user-friendly B2B website experience.
5. Keep your website relevant
Updating your website with fresh and relevant content is vital for keeping visitors engaged and coming back for more. Create a plan for a continuous flow of up-to-date content to provide value to visitors returning to your website.
6. B2B website tips: be proactive
Present multiple opportunities for users to sign up, interact, and stay connected with your brand. This can include prominent CTA buttons, sign-up forms, and contact information strategically placed on your website. Providing various channels of communication allows you to keep the conversation going with your audience.
Conclusion: B2B website tips
A well-planned B2B website that prioritises user experience, leverages data for optimisation, and keeps content fresh and relevant can be a powerful tool for driving digital success. By investing time in planning, choosing the right CMS, analysing performance data, and proactively engaging with visitors, your website can become a gateway to success in today's competitive B2B marketing landscape. Implement these B2B website tips to create an authentic user experience that drives conversions, and helps your business thrive.
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