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Branding Aberdeen: a guide to brand design for startups. By Fiona Sands, Designtastic

For a startup, branding is one of the most crucial aspects in constructing a cohesive identity. That’s why, here at Designtastic, we help businesses tell their story through branding, in Aberdeen and beyond.

Your brand is what communicates your company’s offerings, values, and personality. Without solid branding, you’re going to have a far harder time attracting new customers, and a near impossible time making them stick. It’s crucial to invest significant time and effort into developing a brand that actually tells your story, and will resonate with your target audience.

But, just like with every other aspect of starting a business, it can be hard to know where to begin. In today’s blog, we’ll be breaking down all you need to know about brand design for startups, including the importance of aspirational branding, branding as a valuable asset, and the key components of branding.

Why is aspirational branding so important for startups?

When you’re in the process of developing your brand identity, bear in mind that your branding should not only be a reflection of your company as it is right now, but also what the company is aspiring to be. Branding is a long term investment. Think beyond your current offerings and short term goals, and try to design a visual identity that has room to evolve and grow alongside your company. You’ll be creating a foundation for future growth, and when that future comes, you’ll be very glad you did.

Branding Aberdeen: your most valuable investment

When most people hear the word ‘branding’, they think of logos, slogans, and colour schemes. But while those are some of the key components, it’s important to remember that branding can also be one of the most valuable assets on your company’s balance sheet. That’s only true, though, if you’re developing and managing your branding in the right way.

It’s one of the most crucial long term investments for a startup, because, when done right, branding as an asset will appreciate over time. Customers are usually willing to pay more for a product or service if it’s tied to a brand they have a connection and a history with. As early as possible, you should be investing in the development of a recognisable, consistent brand. That’s what’s going to separate your business from competitors, boost customer loyalty, and increase revenue growth.

Branding Aberdeen: the elements of a strong brand identity

For years, we’ve offered assistance with branding in Aberdeen & beyond. With that experience in mind, the following are what we would deem the key components of a strong brand identity…

Logo: Should you be putting some serious thought into your logo? Sure. But it’s important to keep in mind that it exists more to identify your brand than to explain or sell it. Even a subpar logo can be a strong foundation for stellar branding. Just bear in mind that, much like a signature can’t convey everything you need to know about an individual, a logo can’t possibly convey everything about your brand.

Colour scheme: A well-chosen colour scheme can make you stand out from your competitors, even in the most crowded market. The ultimate goal, naturally, would be for your customers to associate certain colour combinations with your specific brand.

Typography: This is just another component of a memorable visual identity. Your typography should fit with the tone of your brand, and convey its personality.

Imagery: This is one of the most surefire ways to evoke emotions in your target audience, and create a lasting connection.

Messaging: The final, and one of the most crucial aspects of startup branding, is your messaging. This will shape how your brand is perceived by potential customers, and may be the difference between a conversion and a missed opportunity.

Branding Aberdeen: a guide to brand design for startups – conclusion

Creating a strong brand identity is crucial for the success of any startup. By prioritising aspirational branding from the start, businesses can create a memorable identity that resonates with their target audience. A well-designed brand is not only a reflection of a company's mission and values, but also a valuable asset that drives revenue growth. By paying attention to critical components like the logo, colour scheme, typography, imagery, and messaging, startups can create a brand with genuine staying power.

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