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The benefits of outsourcing your B2B marketing: a comprehensive guide. By Fiona Sands, Designtastic

It’s easy to let your business’s marketing fall by the wayside. Maybe something more urgent keeps coming up, or, maybe, since the results of effective marketing rarely materialise immediately, it feels like an impossible task.

But if you’re not putting considerable time and effort into your marketing, the rest of your business could falter.

It’s easier said than done, though. Some businesses just don’t have the resources.

That’s where B2B marketing agencies like Designtastic come in. Outsourcing your marketing to a reputable third party can result in many long term benefits for your business. We’ll be breaking down those benefits in today’s comprehensive guide to outsourcing your marketing.

Stay ahead of the competition

In today’s competitive business landscape, it may not matter how much you think you know your industry. A marketing agency with experience in your field will have tried and tested a range of different campaigns. They’ll know what works, and what doesn’t work, and they’ll channel that knowledge into the best possible marketing strategy for your business.

That’s not to say they won’t benefit from your expertise- far from it. A good marketing agency will always hear their clients out, and help bring your ideas to life.

Marketing trends are always changing, and keeping up with those trends can feel like a full time job. If you’re working with an agency, they’ll provide you with valuable insights on the world of marketing to help you stay one step ahead of the competition. It’s what they do, after all.

Saves on money and time

Hiring in-house marketing staff can be an incredibly costly endeavour. Even once you've gone through the recruitment and onboarding process, and committed to the ongoing costs of salaries, benefits and so on, there’s no guarantee your staff will get the best results possible for your business. You could end up wasting months, and a great deal of money, on a strategy destined to fail.

By outsourcing to an agency, you’ll be paying far less in the long term. Plus, they’ll be able to crack on with your marketing efforts almost immediately, and put their years of proven experience to use. In the meantime, you’ll be freed up to focus your resources elsewhere.

Benefit from an outsider’s perspective

If your business has been growing at a rate you deem satisfactory, you might assume your marketing’s just fine. If it ain’t broke, right?

And maybe you’re right; maybe there’s nothing to fix. But some agencies offer a free, no obligation consultation. And that brief conversation could be all that’s needed for you to realise just how many opportunities your business is missing out on. An outsider’s perspective can often be helpful- and what better perspective than that of an agency with over 50 years’ combined experience?

Data-driven decision making

As well as a wealth of creative knowhow, marketing agencies will know exactly how to track and measure the effectiveness of your campaigns, and help you use that data to make more informed decisions. Specifically, they’ll be able to provide insights into customer behaviour and customer preferences, so you can make sure you’re targeting your audience in the most effective ways possible.

The benefits of outsourcing your marketing: a comprehensive guide (conclusion)

By outsourcing your marketing, you’ll be able to stay competitive, save time and money, gain valuable insights into your market, and leverage data for more informed decision-making.

With decades of marketing expertise under our belt, Designtastic can guide you toward the best, most tangible results for your business.

Considering outsourcing your B2B marketing? Let’s talk!