Clarity and consistency across the marketing spectrum. Innovo is an engineering, construction and equipment rental company operating within the renewables, communications, offshore energy, marine, and industrial & civil works sectors worldwide. Executive Director of the Italian-based firm, Stefano Malagodi, describes our relationship.
Responsive website design and development.
We initially brought Designtastic on board to create a new website before expanding the scope to our brand identity, both in terms of our visual brand and our messaging. We needed to articulate our key messages to our target market, most of whom have English as a first language. Designtastic very quickly got to know us and our products, and crafted concise and cohesive copy that communicated effectively with our key stakeholders.
In addition to the copy for external audiences, Designtastic also drew up brand guidelines which informed our visual brand identity. Given the diverse nature of our business, it was important for us to have a logo that would be flexible enough to be applied to everything from a standard business card to pipeline tools and intervention equipment. Graeme’s design fitted the bill perfectly – clean and efficient, yet nonetheless striking.
Designtastic also utilised the new brand guidelines and visual brand identity to develop our new website, which provides a clear and user-friendly introduction to our company.
In terms of media communications, Designtastic write and issue all our press releases. As a fast-moving company, we generally have lots of exciting developments to talk about, and Designtastic have been fantastic at weaving the important messages about our products, capabilities and service offering through these press releases. They are also involved in producing content for our LinkedIn profile, ensuring consistency of messaging, as well as creating printed and digital sales and marketing material.
Designtastic helps us to drive sales using their design, marketing and PR expertise. We trust them to manage our brand and our reputation. What sets them apart is their ability to act as part of our company, acting proactively as well as creatively.
Sharing success in the media
Our keyword-optimised press release for Innovo, both on digital platforms and in print, contributed to a 74% increase in their website traffic.